Amnesty International site redesign case study

Friday, May 5. 2006

Here's the case study behind Amnesty International's redesigned site launched in September 2004. Designed by Happy Cog Studios, webshop of CSS/Web Standards guru Jeff Zeldman.

Here are the headings from the study:

- Problem: Too much content
- Solution: Commitment-based navigation
- Problem: Lackluster branding
- Solution: Brand enrichment
- Problem: Bloat
- Solution: Web standards

These are some of the issues we deal with all the time. Nice solutions. Stunning design.

Posted by Nam-ho Park in Web Design at 16:12 | Comments (0) | Trackbacks (0)

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The User Experience & Design Blog covers issues that affect the web user's experience, which include information architecture, usability, accessibility, web development and latest trends. It is authored by the User Experience & Design Team at Forum One Communications, a web strategy/technology firm in the Washington DC area.

Comments

Brian Verhoeven about Detailed Sitemaps & Partial Sitemaps in Footer back in fashion?
Fri, 28.11.2008 10:40
Whitney posted this follow up: http://whitneyhess.com/blog/20 08/11/web-navigation-design-wo rkshop-with-james-kalbach/

Oscar about Detailed Sitemaps & Partial Sitemaps in Footer back in fashion?
Tue, 25.11.2008 23:14
For SEO, the sitemaps they're talking about are not likely HTML site maps but XML based ones pushed by [...]

David about Designing for international clients.
Mon, 10.11.2008 11:25
What about looking at the 'Accept-Language' header sent by the browser?

Brian Verhoeven about Designing for international clients.
Mon, 03.11.2008 13:52
Thanks for the feedback. In our review of how other multicultural sites have addressed this issue, we have noticed that [...]

Nonames about Designing for international clients.
Mon, 03.11.2008 13:20
Splash pages aren't good for SEO, really BAD choice to make.

BryanG about Product Planner - User Flows on the Fly
Thu, 09.10.2008 16:01
Firefox also has a plug in called pencil https://addons.mozilla.org/en- US/firefox/addon/8487 That does something [...]

BryanG about sIFR 3
Thu, 09.10.2008 15:25
We have also experienced problems with JS conflicts when using Jquery library with SiFR. No doubt SiFR renders [...]

Matthew Smith about Product Planner - User Flows on the Fly
Thu, 09.10.2008 14:39
I'd be interested to see how you could see using this for anything. Why don't you write me up a report