I love the latest UPS ads. They are simple and very effectively show what UPS does (and can do for you), which I am sure must be a highly complex operation behind the scenes for UPS. This Slate article really hits the nail on the head in terms of what I like about the ad: The whiteboard, the narration, the guy with the long hair, and the music by a band, ironically, called The Postal Service (who was also used in Apple ads).

I hate the UPS site they set up for the ad. It's slow and really does not capture the simplicity and energy of the ads. Most of the time I was at the site, I was waiting for the Flash components to load. The site closely replicates the ads, down to the long-haired guy squeaking his marker on a whiteboard.

Hello.

People don't come to the site because they have a crush on this guy, or likes the way he talks or doodles. They are there to find out more - information. Okay. We've seen the ad. We love it. Now give us information. In a usable way. In a way that gives us control to seek out information we need. Instead users are forced into a linear user-experience and endure an interface that looks like the ad and talks like the ad.

Once again another brilliant ad campaign, ruined by a mediocre the web site. Sigh