Scrapblog is what Apple would have done in 6 months with iLife's
iWeb.
It brings together photos from Flickr, movies from YouTube into a web-based photoediting interface, where you can create a scrapbook of photos, movies, on nice preset layouts and backgrounds. You can then post it like a blog entry to their site or to your blog, allowing comments to be posted. You can also export to MySpace, Flickr, to print, or make a book or DVD. Sweet.
Business model? "
Google Buy Me!"